TitkTok begins to pay European creators too

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Pau Monfort

The app TikTok started paying last July i creator of the United States who publish the most followed and appreciated videos on the platform, allocating a fund of over 200 million euros. Now TikTok it also aims at Europe, allocating a 60 million euro fund for European creators.

The platform allows users to shoot short videos to share on social networks and has now decided to invest in most original creators and followed, to monetize the most successful content. After the recent problems of bans in some countries for concerns about its safety, including the United States, TikTok decided to fund users to stimulate their creativity and encourage them to produce content. The fund for the USA is set to increase and also for the European fund TikTok it expects to reach 225 million euros within the next three years.

TikTok, a fund also for European creators

After investing in the creators from the United States, the popular funny short video app now shifts its focus to the European market. TikTok it has set aside a 60 million euro fund to finance those who are considered the most deserving creators. On company blog we read: "We start with an endowment of 60 million euros, available to thousands of users throughout Europe: a first step towards a new world of opportunities on TikTok, where our creators will be able to grow their creativity, imagination and ambition even more ".

The ultimate goal of the platform is to increase the funds up to 225 million euros within three years, so as to offer long-term support to his community: "We want to help emerging creative talents to make this opportunity a stepping stone to a career not only on our platform, but also outside it. ".

TikTok, how to access the European fund

I creator europei who want to access the fund must meet some requirements. First of all, you must be 18 years old, at least 10 thousand followers and have reached 30 thousand views of videos in the last 10 days from the request. Furthermore, TikTok requires that content posted by creators be original and adhere to community guidelines. If the user believes they meet all the criteria, they can then log into the app with the pro / creator account and fill in the request for the TikTok Foundation per creator.

TitkTok begins to pay European creators too

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