TikTok, even richer and more engaging videos with the Jump mini app

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Valery Aloyants

I video di TikTok now they get richer and more engaging thanks to a new tool called Jump. This is a mini app launched by the platform that will allow users to interact with the short clips published on the social network, through dynamic elements inserted by the creators themselves.

It's been a while since the functionality it made its appearance on the platform, but it only involved a small number of people. Now, however, TikTok has decided to expand Jump in order to make it available to a greater number of users, after the period of Beta test and fine-tuned its main aspects. With the introduction of this feature it uses HTML5, the latest generation markup language, movies are transformed into a starting block to discover information or perform different types of actions, expanding the possibilities made available for creatives.

Jump by TikTok, how it works

With the mini app, TikTok will allow you to integrate into videos of link, buttons, links to more in-depth information and even other mini apps. Once tapped on the link, clearly visible in the lower section of the screen, Jump will give the user the opportunity to "blow up"and reach the in-depth analysis, allowing you to deepen the theme or interact with what is ready to await it.

In a first phase, Jump will only support a few partner, who will have previously had to present their candidacy and have passed a careful verification process, which is essential to kick off the jump. Among them, the names of Wikipedia Quizlet, Whisk, Tabelog, Jumprope, Watcha, Breathwr and StatMuse, which will soon be joined by BuzzFeed and IRL.

Jump by TikTok, a novelty already tested?

Although for the Chinese company it is a complete novelty, a similar feature had already appeared previously in another application particularly loved by young people. The reference is to Minis, Present on Snapchat, which using the same language allows subscribers to carry out different operations, including buying cinema tickets or preparing flashcards for studying without ever having to leave the main program.

In any case, we are talking about functions of great interest for companies, given that current trends are pushing the accelerator on the purchase of goods and services directly from within social networks or applications. It is an example of this WeChat which, annually, generates a figure that is around 250 million dollars with this fruitful approach of marketing.

TikTok, even richer and more engaging videos with the Jump mini app

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