Snapchat also challenges TikTok and features Highlights

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Aina Prat
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The popular social app Snapchat inaugurates a new section called Featured where the most interesting and fun short Snap videos of the community will be posted. A move that represents the ultimate challenge to the platform TikTok after the Reels of Instagram and the startup Triller.




The goal of Snapchat is to encourage creators to post new content that will end up directly in the Highlights section, also offering the opportunity to earn with the app, which provides over a million dollars a day to distribute among authors. In order to post your best Snap videos, you will need to comply with the guidelines provided by the app and pass a careful moderation system, which also includes disabling the public comments below the posts. At the moment Featured it will be introduced in 11 countries and later it will also arrive.

Snapchat: how it works Highlights

The new section of Snapchat aims to encourage creators to post new video content, which can be edited with augmented reality filters and effects. The social app also talks about distributing a million dollars a day among the most promising creators posting in the section Featured.

In order to post their own video Snap in the new section, creators must be at least 16 years old and share content that respects the Guidelines fixed by Snapchat ei Terms and conditions of the platform.

The platform is designed to entertain the community while respecting the values ​​of the app and for this reason all content will be subjected to human moderators, to identify potentially offensive videos, and above all public comments will be disabled.

Snapchat: where it comes in Highlights

Snapchat announced in an official blog post the introduction of the Featured platform initially in just 11 Countries, including the United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Norway, Sweden, Denmark, Germany and France. Then it will also be released in the others and at the moment it is not clear when it will arrive.


The arrival of this new feature focuses on birth of influencer also in Snapchat and above all it appears as a clear challenge to the rival TikTok. Snapchat is not the first app to launch similar functions at a time when TikTok is weakened by security concerns and faces government bans, such as the one in India and the United States. Already during the summer Facebook introduced the short videos of Reels for Instagram, while in the United States it has spread Triller, a vertical video app with a backing track.


Snapchat also challenges TikTok and features Highlights

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